In the current issue of Automobilwoche1 BMW announces the launch of its Telematics data platform BMW CarData. The aim of the platform is to make telematics data collected from the vehicle available. This gives customers full transparency about their own data and enables partner companies to develop additional beneficial services for customers. However, data will only be passed on to partner companies if the customer has explicitly agreed to this.
BMW is thus taking an important step towards fulfilling the EU General Data Protection Regulation. In addition, the platform is intended to ISO-20078 guidelines fulfill. This standard is currently being developed and "defines the actual requirements for the web interface in terms of access, data content, security and access control".2
BMW CarData was recently completed after three years of development. This comparatively long development time is not surprising, because the platform not only passes vehicle data on to the customer, but also provides a Build a new business model should.
With BMW CarData, BMW is setting the course for a transformation from a pure vehicle manufacturer to a service provider
While it was previously common for vehicle manufacturers such as BMW and others to sell physical goods, they are increasingly investing in digital business models. The IT systems required for this must be seamlessly integrated into an existing infrastructure.
This is not always easy. The following topics play a decisive role here:
Data analysis
Digital transformation goes hand in hand with extensive data analysis. Existing data pools must be analyzed with regard to their Relevance under data protection law and you Potential for a digital business model be examined. The quality of the data depends on its timeliness and availability. The data provided by the Use of connected car services are the focus here.
Analysis and documentation of the existing IT landscape
The processes of a digital business model are supported by a Large number of IT systems mapped. The systems must be interconnected via Networked interfaces both from a technical and a professional point of view. The aim is to Efficient and, above all, integrated IT landscape with a well thought-out and comprehensible data management to establish. Only those who have a clear vision from the outset can benefit from the new business models. Scalable solution developed.
Cooperation between the specialist department and IT
The digital business model is usually developed by the specialist department. The key here is to respond quickly to Requirements and needs of the various stakeholders to enter into. The task of the IT department is to Implementing the digital business model in softwarewhereby only one Highest possible degree of process automation ensures the necessary scaling. It is therefore very important that business departments and IT work together to Developing agile solutions. The focus is on process modeling. Processes that are too complex are generally not accepted by the user. Consequently, the Complexitythat a digital business model such as BMW CarData entails, both from the customer and from the service providers who wish to process this data. reduce.
BMW assumes that a whole range of service providers based on the new platform Develop and offer your own services and does not shy away from a comparison with Apple's AppStore. When the AppStore was launched, it was not clear what would be offered via it, argues Christian Clauss (project manager at BMW) in Automobilwoche.
Decisive for the success of the platform is both the customer and a critical mass of third-party providers, who are able to offer their services. Connecting apps and processes to BMW CarData. If the customer develops sufficient trust in BMW CarData and the third-party providers also sense more business for their services, then this could lead to a Develop standardwhich other car manufacturers will also follow.
Sources:
[1] Automobilwoche: Issue 12 - May 29, 2017
[2] https://www.vda.de/de/themen
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