Meike Vogt

Energy suppliers are increasingly relying on digital services to stand out from the competition and retain customers in the long term. However, outdated IT systems make monetization difficult - a modern solution is needed.

The electrification of road traffic and the increasing spread of electric vehicles have not only presented the automotive industry with new challenges, but also energy suppliers. The sale of electricity from public charging facilities is particularly complex, with the offer-to-cash (O2C) process playing a central role. In this article, we examine the individual steps of this process and look at current trends that companies are dealing with in this area.

A few years ago, it was still sufficient to sell simple products or services once in a so-called transactional business.

The shine of innovative product ideas in subscription management often fades when they meet the sober reality of the finance department. The discussion about sales and pricing strategies can overshadow many exciting product innovations.

The trend towards "Everything as a Service", or XaaS for short, is continuing. Products are becoming increasingly networked, intelligent and contain more and more software components.