In Germany, comparatively low prices have been High data protection requirements is a challenge. It is therefore hardly surprising that last year's decision to EU General Data Protection Regulation is strongly based on the German Data Protection Act. With this new EU General Data Protection Regulation, the course is now being set for the Data protection laws regulated uniformly throughout Europe will be. The regulation will come into force on 25.5.2018 and will then apply throughout Europe.
EU General Data Protection Regulation - What is changing?
Especially the Rights of natural persons with regard to their data will be strengthened by the law. In future, citizens will have a clear Extended right to information and disclosurewhich states that companies must provide them with information about this, what personal data of yours is stored. Furthermore, a natural person has the right to have their own data transferred with their consent, e.g. to another company. The Right to erasure of the data was strengthened.
Furthermore, companies can no longer rely on a Company headquarters in another countrywith other data protection regulations. Rather, the new EU General Data Protection Regulation stipulates that the provisions of the country in which the data is collected apply within the EU.
Through the Networking of vehicles and the range of different Connected Car services are becoming more and more Personal data at the vehicle manufacturers (OEMs) stored. Essentially, this involves the Data collected during the use of the vehicle and transmitted "over the air" - usually via the mobile network - to the OEMs, so-called Telematics data. This telematics data includes Data required for the execution of the Connected Car Service are necessary. In addition to the Location the vehicle usually transmits Control unit informationsuch as information about an upcoming service, the current destination of the navigation device and much more data.
It is important for the OEMs, Transparency about the relevant personal data that are recorded. This can be a major challenge, as connected car services are often used in different systems are stored. The complexity also increases if the connected car services of developed by different teams be made. The resulting heterogeneous system landscape must be taken into account with regard to Data availability and data up-to-dateness be examined.
If a customer now demands the release of all data on all services, it becomes difficult for the OEMs. They are required to hand over all data to the customer. The challenge here is that these systems are often not connected to each other and the Data painstakingly collected from various systems have to be made.
If a customer then requests the deletion of their data within the framework of the legislation, they must each individual system carries out the deletion itself. There is a risk that (due to a lack of transparency) not all data relating to the customer will be deleted. This can lead to customers being contacted by an OEM despite the request to delete the data. In addition to an immense Loss of image also threaten in this case High fines of up to EUR 20 million or four percent of annual sales, as the company has not yet Data protection regulations was not complied with.
EU General Data Protection Regulation: opportunities for vehicle manufacturers
However, the new requirements also create opportunities for companies. Because when OEMs meet the challenge of Central management and organization of customer data successfully mastered, they can not only Better analysis of collected data but also Derive new services from existing data. This allows you to Innovative business models implement. After all, data is the goldmine of the 21st century. And last but not least, the active implementation of the data protection guidelines in relation to data protection and the company.
More about Connected Car Services
